Are you interested in studying in an international environment? Would you like to enhance and develop your sales skills? Are you eager to explore the marketing background of, for example, Google Analytics? Then Marketing Management is the programme for you! The programme is fully dedicated to developing your commercial talent.
The programme is designed to develop student knowledge regarding all aspects of Marketing Management, through an applied teaching approach. Throughout your studies, you will work together with other students in teams to tackle a wide range of real-life marketing and sales issues that affect the way business is conducted nowadays. This will enable you to put theory into practice. The School of Marketing Management co-creates cases with its preferred partners for student project work. This is done in small, multicultural groups, which will train you to respond effectively to all kinds of challenging marketing issues. Training is also provided in specific skills essential for your career, such as giving and receiving feedback, working in groups, intercultural sensitivity, customer orientation and presentation skills.
Duration: 4 years
Credits: 240 ECTS
Starting date: September
Degree awarded: Bachelor of Business Administration
Language of instruction: English
Tuition fees 2018-2019: EU/EEA: € 2,060; non-EU/EEA: € 7,700
Application deadline: EU/EEA: 15 August; non-EU/EEA: 1 June
See the programme website for more information.
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